Welcome to Smile Group Travel

Here at Smile Group Travel, we want you to have the most fantastic tour experience. So, once we know what you’re after, we’ll take care of everything! We provide high quality tours to over 70 long haul, short haul and UK destinations. Whether it’s taking your Netball Squad to Australia, watching the England Cricket team live in action in the West Indies or taking your Orchestra to Europe, we have it covered!

We specialise in Sports Tours, Supporter Tours, Activity Tours and Study Tours.


We were founded in 2009 by our Director Graeme Walker, who started in tour operations looking after touring groups whilst he lived in Barbados.  This background in managing tours directly provides Smile with the perfect insight into how to ensure tours achieve their objectives every time. This expertise also means that we have been able to identify the very best ground agents in every location we send tours to, so we can provide you with the best accommodation, excursions, sports fixtures and overall experience for your group.

Our understanding of all aspects of a tour enables us to appreciate the correct costs and we make sure that all of our tours are as affordable as possible.

We provide full support and advice during the planning, throughout the tour and beyond. Each of our tours are designed to perfectly suit the needs and objectives of every one of our tour groups. We can assist with fund-raising for tour costs as well as arranging inspection visits.

Contact us today and see what we can do for you!

The boring (but important) facts:

ATOL and ABTA protection are provided where necessary on every tour.

We are accredited members of The School Travel Forum and are holders of the Learning Outside the Classroom Badge. As a result, we complete rigorous risk assessments for all accommodation, transportation, excursions and fixture arrangements to ensure all tours meet an exceptional level of Health & Safety. Furthermore, the LOtC badge requires us to work with the tour leaders to fulfill the agreed learning objectives set out for the organised tour. Tour leaders can feel reassured when travelling with Smile Group Travel, that we go above and beyond to ensure a high standard, safe and quality tour. For further information on details of the STF; visit the website.

We recommend including travel insurance to your trip. We are partnered with Endsleigh Travel Insurance, click here to obtain a quote for a single or group policy:

Smile Group Travel are part of the Cruise and Maritime Voyages Group of Companies and all tours are organised and offered for sale in the United Kingdom by South Quay Travel & Leisure Limited, trading as Smile Group Travel Ltd., offering complete financial protection as members of ABTA and ATOL bond holders.

What our customers say about us

"We look forward to our next Smile tour!"

"Brentwood School have once again had an excellent experience with Smile Group Travel. The hockey venues used in Holland were impressive and both students and staff learnt lots from the professional coaches. A busy and brilliant 5 days in Holland, we look forward to our next Smile tour!"

By Jess Lazenby, Brentwood School, Holland Hockey Tour 2018

"A thoroughly enjoyable experience!!"

"Amazing experience for both staff and pupils. The standard of netball was spot on and challenged our girls at the right level. Organisation of the days was great, we got to experience the true culture of our destinations and were looked after very well. A thoroughly enjoyable experience!! Thank you!"

Woodhouse Grove, Netball Tour to New York, Trinidad and Tobago 2018

"An unforgettable week."

“Another incredible visit to Antigua thanks to Smile Group Travel. Cricket in the Sir Vivian Richards stadium was unforgettable and local legends Sir Richie Richardson and Kenny Benjamin dropped in too! Richie even signed a miniature bat for every student as a souvenir! Big thanks to Graeme and the team for ensuring staff and students had an unforgettable week!”

Leigh Academy, Antigua Cricket Tour